Paper Title :In-Flight Safety Videos: Safety Measure or Marketing Gimmick?
Author :Norita Ahmad, Rania Al Sakaf, Rim Zakaria
Article Citation :Norita Ahmad ,Rania Al Sakaf ,Rim Zakaria ,
(2017 ) " In-Flight Safety Videos: Safety Measure or Marketing Gimmick? " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 43-47,
Volume-3,Issue-7
Abstract : This exploratory paper discusses whether in-flight safety briefings influence the safety of passengers during a real
airborne incident or are these videos just another form of an airline company’s marketing gimmick and promotional
campaign. By analyzing the content of some of the popular in-flight safety videos, thispaper alsodiscusses the fundamentals
of implementing a successful viral marketing campaign, and its impacton the brand image of the airlines.
Keywords: marketing, tourism, airline safety videos, in-flight safety briefing, seeding strategy, word of mouth, travel, viral
marketing
Type : Research paper
Published : Volume-3,Issue-7
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-8676
View Here
Copyright: © Institute of Research and Journals
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Published on 2017-09-11 |
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