Paper Title :Discussion Consumers’ perceived Value, Quality and Riskon Purchase Decision-Making from the Perspective of Brand Image
Author :Lee Yu-Lun
Article Citation :Lee Yu-Lun ,
(2017 ) " Discussion Consumers’ perceived Value, Quality and Riskon Purchase Decision-Making from the Perspective of Brand Image " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 32-34,
Volume-3,Issue-7
Abstract : A good brand image can enhance the perceived value and quality of consumers for the products, reduce the
perceived risk of purchasing products, and enhance the purchase intention; therefore, in the consumer's purchase decisionmaking
process, the brand image of products plays a very important role; the purpose of this study is to explore the impact of
the brand image of products on the perceived value, quality and risk in the consumer's purchase decision-making process,
and the influence and role of the brand image of products on purchase intention; this study is through the literature inductive
method to collect and sort out the required documents, and puts forward the proposition development of this study; finally,
based on the research results, some managerial implications, research limitations and suggestions for future researches are
proposed.
Key words- Bran Image, Perceived Value, Perceived Quality, Perceived Risk, Purchase Intention
Type : Research paper
Published : Volume-3,Issue-7
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-8671
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Copyright: © Institute of Research and Journals
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Published on 2017-09-11 |
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