Paper Title :Factors Affecting the Adoption of E-Payment on Transportation Service Application using Modified Unified Technology of Acceptance and use of Technology 2 Model
Author :Fika Deningtyas, Maya Ariyanti
Article Citation :Fika Deningtyas ,Maya Ariyanti ,
(2017 ) " Factors Affecting the Adoption of E-Payment on Transportation Service Application using Modified Unified Technology of Acceptance and use of Technology 2 Model " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 73-78,
Volume-3,Issue-7
Abstract : The increasing growth of e-commerce has encourage companies to innovate with technology, to develop a
system of cashless payment in the transaction is one of the way, or commonly referred as an e-payment. However, it is
known that the use of e-payment in Indonesia has not been much;it is only about 9%. Go-Jek as a popular online
transportation service in Indonesia with the number of application downloads by 14 million users, has develop an e-payment
system called Go-Pay. The use of Go-Pay itself is very high since it was first launched. This is a new phenomenon. Because
in general the use of e-payment is still very small, but the use of Go-Pay iscontinues to increase. This study predicts the
factors that affect the interests of users and the usage behavior in the using of Go-Pay as a payment transaction service of
Go-Jek especially in Bandung by using the Modified Unified Theory of Acceptance And Use of Technology 2 model. The
results showed that five factors in this study significantly and positively affect intention of using Go-Pay and three factors
significantly and positively affect the use behavior of Go-Pay.
Keywords—E-Payment, Intention, Technology Adoption, UTAUT2
Type : Research paper
Published : Volume-3,Issue-7
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-8643
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Copyright: © Institute of Research and Journals
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Published on 2017-09-09 |
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