Paper Title :Examination of Brand Perception and Brand Awareness of Undergraduate and Graduate Students towards Sustainability
Author :Varintrasirisuthikul
Article Citation :Varintrasirisuthikul ,
(2017 ) " Examination of Brand Perception and Brand Awareness of Undergraduate and Graduate Students towards Sustainability " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 82-85,
Volume-3,Issue-11
Abstract : The purpose of this study is to examine Brand Perception and Awareness of Undergraduate and
Graduate Students on Sustainability towards Social Business.The study focuses on triple bottom line concept of
sustainability framework—economic, environment and social. The finding indicates that, overall,
undergraduate students can recall mostly social business that focuses on social sustainability. Meanwhile,
undergraduate students report higher brand awareness toward social business when compared to graduate
students.
Keywords - Brand awareness; sustainability; social business
Type : Research paper
Published : Volume-3,Issue-11
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-10105
View Here
Copyright: © Institute of Research and Journals
|
|
| |
|
PDF |
| |
Viewed - 50 |
| |
Published on 2018-01-25 |
|