Paper Title
A Development of Media Literacy in The 21st Century of Under Graduate Students
Abstract
The objectives of this research were to 1) study theattributes of media literacy in the 21st century of
undergraduate students, 2) develop the model of media literacy in the 21st century of undergraduate students, and 3) evaluate
the model of media literacy in the 21st century of undergraduate students. The samples were 230 undergraduate students who
were studying in semester 2nd in 2017 academic year at a faculty of Education, Sisaket Rajabhat University, derived from
simple random sampling. Research instruments were 1) test of attribute for media literacy in the 21st century of
undergraduate students, 2)model of media literacy in the 21st century of undergraduate students, and 3) evaluation form of
approved media literacy model in the 21st century of undergraduate students. Data was statistically analysed by percentage,
mean ( X), and standard deviation (S.D.). The results of the research were that most of the students were male, studying in
the 1st year. The attribute of media literacy in the 21st century of undergraduate students was at the level of “much”. )X=
4.24, S.D. = 0.41)Considering in any item of 5 components, 1) the access skill was at the level of “much” (X= 4.37, S.D. = 0.40),2)
the analysis skill was at the level of “much” )X= 4.17, S.D. = 0.48), 3) the evaluation skill was at the level of “much” )X= 4.22, S.D.
= 0.41), 4) the creative skill was at the level of “much” )X= 4.19, S.D. = 0.59), and 5) the participation skill was at the level of “much”
also. )X= 4.23, S.D. = 0.52) The model of media literacy in the 21st century of undergraduate students composed of 4
components; 1) media literacy consisted of 5 approaches – access skill, analysis skill, evaluation skill, creative skill, and
participation skill, 2) goal consisted of 4 approaches – knowledge of media and media literacy, criteria of media evaluation,
application of media literacy for lifelong education, ethics and moral for media application, and 3) instructional strategy
consisted of problem–based learning, cooperative learning, case study, Inquiry approach, project–based learning, and 4)
enhancement factors consisted of creative mediaexposure, critical thinking, communication skill, companion/family/social,
and supporting policy. The evaluation of media literacy model in the 21st century by 5 experts found that 1) the media
literacy was at the level of “most” (X= 4.92, S.D. = 0.18),2. Goal - the analysis skill was at the level of “most” (X= 4.90, S.D. =
0.14), 3) Instructional strategy – the evaluation skill was at the level of “most” ( X= 4.88, S.D. = 0.18),4) supporting factor – the
creative skill was at the level of “most” (X= 4.84, S.D. = 0.26)
Keywords - Model of media literacy ,Media literacy, attribute of media literacy ,skill of 21st century